Yep.
Brand Identity for a new maintenance & service division of a prominent property development company in the North-West.
SERVICES: Brand Identity, Printed Materials, Signage, Vehicle Graphics
Brief
Artisan Investment Group Ltd. are one of Manchester’s most prominent property devlopment companies, with an impressive portfolio of commercial and residential properties, including iconic Manchester landmarks, such as the Express Networks building.
They asked us to develop a brand identity for their new service & maintenance division, delivering services from contract cleaning to decorating and refurbishment.
Outcome
We created a simple and striking brand, which reflects the division’s friendly, approachable ethos and ‘can do’ attitude.
With the main focus being placed upon the word ‘yep’, as an informal term and acronym of Your Enterprise Partners, the parent company, we created a friendly Brand Identity with a bright colour palette.
We then extended the identity for a series of business sections via an extended colour scheme and icons.
We are continuing to work with Yep on vehicle livery designs, site signage and a new website.
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