Network Developments UK
We helped a fast-growing specialist in the construction sector to update their brand.
SERVICES: BRAND DEVELOPMENT, PRINTED MATERIALS, WEB DESIGN
Brief
NDUK specialises in lining walls and corridors. After starting as a small business, they experienced tremendous growth and became a sizeable player within the north west construction industry, successfully delivering large-scale projects within both the public and private sectors. However, their brand had remained untouched since the early days of the firm and did not reflect their growing status.
Outcome
Adapt Creatives developed an abstract folding form, based upon the company’s main initials and also the notion of three-dimensional space. This form became the new primary identity of the brand.
We also developed a series of secondary identities, using a wider colour palette, in order to make each area of the business distinctive.
We applied this new branding to various items such as stationery, vehicles and uniforms, as well as a radically different responsive website, designed to make greater use of NDUK’s image archive.
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