OysterClubX
The creator of a sports prediction platform approached us to create a new brand and marketing materials for their VIP events.
SERVICES: BRAND DEVELOPMENT, MARKETING, PRINTED MATERIALS, DIGITAL SCREEN CONTENT
Brief
A SPORTING EXPERIENCE LIKE NO OTHER
In October 2018, PTB World – which owns sports prediction platform Sportdec – asked Adapt Creatives to develop a new brand for OysterClubX, the VIP version of the game (known as “a sporting experience like no other”).
Outcome
Adapt Creatives developed a brand identity inspired by an abstract representation of an oyster, with the ‘X’ being the goal within the circle. We put together branding and marketing collateral for three trial events in luxurious venues in Manchester, Sheffield and London, over a four-week period, which hosted an audience of VIP customers.
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