fuel cards by ADF

Brand extension for a new fuel cards service for the Film & TV industries

CLIENT ADF

SERVICES Brand Development, Marketing, Printed Materials, Web Design

Brief

ADF devised an innovative ‘first in sector’ scheme to provide fuel cards as a standalone service to the Film & TV industries. The scheme, run in conjunction with Shell, would provide a simple, single source of fuel supply, with great savings on costs and paperwork.

We were asked to create a sub-brand for the service, which would adhere to the current brand feel, yet remain distinctive.

      

Solution

A new brand identity and colour palette, drawing upon influences from retro 50’s American fuel pump labelling. We produced a new responsive site for the service, and also a variety of marketing materials for the launch.

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