fuel cards by ADF
Brand extension for a new fuel cards service for the Film & TV industries
SERVICES Brand Development, Marketing, Printed Materials, Web Design
ADF devised an innovative ‘first in sector’ scheme to provide fuel cards as a standalone service to the Film & TV industries. The scheme, run in conjunction with Shell, would provide a simple, single source of fuel supply, with great savings on costs and paperwork.
We were asked to create a sub-brand for the service, which would adhere to the current brand feel, yet remain distinctive.
A new brand identity and colour palette, drawing upon influences from retro 50’s American fuel pump labelling. We produced a new responsive site for the service, and also a variety of marketing materials for the launch.