fuel cards by ADF

We extended an existing brand to help market an innovative fuel scheme for the TV and film production industry.

CLIENT Andy Dixon Facilities

SERVICES: Brand Development, Marketing, Printed Materials, Web Design


In a sector first, our client ADF devised an innovative scheme to provide fuel cards as a standalone service to the TV and film production industry. Run in conjunction with Shell, the scheme aims to provide a simple, single source of fuel supply, leading to big savings in both costs and paperwork.

We were asked to create a sub-brand for the service, which would match the feel of the existing ADF brand, while possessing its own identity.



We produced a new brand identity and colour palette, drawing upon influences from retro 1950s American fuel pump labelling to draw a cultural link between the service and the golden age of the film industry. We also produced a responsive new website and a variety of marketing materials for the launch.

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