Club Collective

We created a loyalty app to assist gaming brands with customer engagement and retention.

CLIENT Adapt Group

SERVICES: Brand Development, Marketing, Printed Materials, App Design


In the gaming industry, customer recruitment and retention are continuous challenges. The Adapt Creatives team was asked to design and develop an app-based platform to reward loyalty across a broad range of customers, including provision for VIP services.



In discussion with gaming experts, we devised a multitiered rewards app to motivate customer loyalty. Named Club Collective, our prototype allows clients to provide tailored offers to customers, including hospitality invitations, event tickets, lifestyle gifts, money-can’t-buy offers, based on customer spend and other CRM data.

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