Club Collective
App design for customer engagement and retention
CLIENT Adapt Group
SERVICES Brand Development, Marketing, Printed Materials, App Design
Brief
Customer recruitment and retention provides a continuous challenge to the gaming industry.
We were asked to design and develop an app-based platform to reward loyalty across a broad range of customers, including an offering for VIP.
Solution
Club-Collective is the prototype name for our multi-tiered customer loyalty and rewards app.
The app allows clients to provide tailored offers to customers including hospitality invitations, event tickets, liestyle gifts, money-can’t-buy offers and more as rewards, based upon customer spend and CRM.
Club Collective was designed by Adapt Creatives in conjunction with gaming industry experts, and is currently in development.
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