Club Collective
We created a loyalty app to assist gaming brands with customer engagement and retention.
CLIENT Adapt Group
SERVICES: Brand Development, Marketing, Printed Materials, App Design
Brief
In the gaming industry, customer recruitment and retention are continuous challenges. The Adapt Creatives team was asked to design and develop an app-based platform to reward loyalty across a broad range of customers, including provision for VIP services.
Outcome
In discussion with gaming experts, we devised a multitiered rewards app to motivate customer loyalty. Named Club Collective, our prototype allows clients to provide tailored offers to customers, including hospitality invitations, event tickets, lifestyle gifts, money-can’t-buy offers, based on customer spend and other CRM data.
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