facilities by ADF
We undertook a complete rebrand for a prominent provider of TV and film facilities.
CLIENT: Andy Dixon Facilities
SERVICES: BRAND DEVELOPMENT, MARKETING, PRINTED MATERIALS, STRATEGY/CONSULTANCY, WEB DESIGN
Brief
Andy Dixon Facilities (ADF) provides artiste trailers and production vehicles for TV and film. The business approached us in 2015 to help them rebrand and launch a new, fully responsive website.
Outcome
During our initial design phases, we developed the concept of ‘space within a space’, referring to ADF’s ability to deliver a working footprint of facilities for any production, dependent upon size and location.
The result was a geometric, hexagonal identity and grid system for the new brand. We also created a series of simplified identities for applications such as embroidery and vinyl, as well as a series of sub-identities to differentiate between the various product lines offered by the company.
Since the new brand launched, we have developed it for application to a broad range of printed materials and promotional items, alongside the new responsive website.
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